Site Design Tips to Improve Your Sales - Part I
Research has long shown that the leading factor in persuading shoppers to buy from an e-commerce Web site is ease of navigation — findings that were supported in a recent survey by Jupiter Research
Site Design Tips to Improve Your Sales, Part 2
Improving the bottom line of an e-commerce business requires a two-pronged approach: It's about fixing common problems and making use of typical shopper behavior. That's the view of Bruce "Tog" Tognazzini, one of the leading gurus on usability -- and how to use it for profitability...
On-Site Search for Fun and Profit
As the co-founder of an e-business with a big inventory, John Bresee knew that implementing a robust search tool was critically important. Shoppers at Bresee's site, Backcountry , can browse among page after page of outdoor gear...
Web Analytics: A User's Guide, Part 1
Wise online merchants are always looking to improve sales, boost conversions, and better understand their customers. Fortunately, there's a single way to achieve all three, through the science of tracking your site's visitor behavior, known as Web analytics...
Cutting Shipping Costs: An E-Tailer's Guide
The recent jumps in gasoline and fuel prices have placed a squeeze on Internet merchants. Since e-tailers rely so heavily on parcel shipping, when shipping costs go up, the bottom line is threatened...
Merchant's Guide to Search Engine Marketing
Buying keyword search terms on popular search engines like Google and Yahoo has become an important part - perhaps the most critical part - of the marketing strategy of today's e-tailers...
Internet Sales Tax: How Small E-Tailers Cope, Part 1
Many e-commerce businesses approach Internet sales tax the same way they think about a trip to the dentist: it's a necessary chore but it creates no warm fuzzies. And if it can be kept to a minimum, all the better...
Internet Sales Tax: How Small E-Tailers Cope, Part 2
Jon Abolins is a man who thinks about Internet sales tax far more than might be considered healthy. As vice president of Tax and Government Affairs for Velosant , a tax software company, he studies every nook and cranny of the arcane Net sales tax debate...
The Odd Couple: E-Tailers and Print Catalogs
Against the predictions of Internet futurists, who forecast that print was a thing of the past, the paper catalog -- first sent out by retailers in the late 1800s -- is still used by e-tailers in 2004...
Seller Beware: Protecting Yourself Against Auction Fraud
"Buyer beware," warns the old saying, but in today's online auctions, sellers also need caution. Deadbeat bidders, escrow scams, stolen credit cards -- sellers on eBay have been victimized by frauds of every type...
