Merchant Secrets for Driving Conversion - Part 1
The concept of "conversion" is one that online merchants live and die by. An online store's conversion rate, which is the percentage of site visitors who make a purchase, is the figure that determines that store's bottom line...
Merchant Secrets for Conversion - Part 2
As detailed in Part 1 of this series, merchants are now focused more than ever on their site's all-important sales conversion rate. An extensive recent research study, " Merchant Secrets for Driving Conversion ," detailed the many tactics that e-tailers are using to boost conversion rates...
Holiday Prep: Getting Your Site Ready
The holiday stampede is coming: shoppers, huge crowds of them, all equipped with credit cards, and all eager - crazed - to buy. Forrester Research predicts that online sales will increase 22 percent to $172 billion in 2005...
E-Commerce Techniques: Drop Shipping
As many online merchants would agree, drop shipping is an e-tailer's best friend. While brick and mortar retailers have to stock every product color and size, many online merchants carry minimal inventory...
Seniors and E-Commerce: Selling to the Older Shopper, Part 1
The stereotype of the older Internet user is far from flattering. Surfers who are age 65 and older, in the eyes of some younger users, are seen as doddering and easily confused. Simply booting up a PC and navigating a browser is challenging for them, much less handling the complexity of online shopping...
Seniors and E-Commerce: Selling to the Older Shopper, Part 2
As noted in part one of this article , today's seniors are a lucrative and growing market for online merchants. Yet, as attractive as the age 65+ crowd is, analysts point to a still more lucrative group of older shoppers: the aging Baby Boomers...
Affordable On-Site Search: An E-tailer's Guide
A good on-site search tool is an Internet merchant's best friend. First, and most importantly, it allows shoppers to find products faster, boosting conversion rate. "All the studies have shown that some people immediately gravitate toward the search field if there is one," says Avi Rappoport , a leading search analyst...
How to Hire a Good SEO Expert - Part 1
For most online merchants, it's a simple equation: the higher they rank in search engines, the more shoppers they attract. Given that all-important formula, many e-tailers lose sleep wondering one pressing question: how can I increase my search engine presence? How can I boost my ranking on as many search terms as possible? They know that simply submitting their site to...
How to Hire a Good SEO Expert - Part 2
As noted last week in Part One , when an online merchant sets out to hire an SEO expert, questions abound. Since the search optimization industry is so new, it's hard for consumers to know what to expect...
