How to Start Your Own Online Store, a four-part series
I wrote this series with the low-budget e-commerce entrepeneur in mind. There's an army of them: retired school teachers, down-sized office workers, business school grads -- there are a zillion people launching their own online business. Here's a guide to getting the most bang for your buck.
Good luck!
~ James Maguire
Starting Your Own E-Business, Part 1 - The Plan
Congratulations you're thinking of starting an online business. You certainly know how to spot a growth area when you see one. The rest of the economy might be shaky, but e-commerce enjoys rosy predictions for years to come.
Starting Your Own E-Business, Pt 2 – Choosing a Platform
Selecting which software you'll use to build your online store is a critical decision. It's like laying the foundation: all the other tools, from your credit card account to your marketing plan, will be influenced by this one decision.
Starting Your Own E-Business, Pt 3 - Critical Components
Setting up an online business requires gathering a number of tools in essence, building the technical infrastructure required to serve your customers (and maintain your sanity).
Starting Your Own E-Business, Pt 4: Marketing on a Shoestring
Okay, you've built your new online store, and now all you need is a large crowd of customers. But you face a major problem: without customers, you can't afford advertising - but without advertising, you can't attract customers.
